Cookie Policy
Last updated: 2026-09-13
This policy explains what cookies and similar technologies UK Tax Tools uses and why. It sits alongside our Privacy Policy.
What is a cookie?
A cookie is a small text file stored by your browser. "Similar technologies" include
localStorage and sessionStorage, which we also cover here.
Your choices
Analytics cookies are set as soon as you arrive; we do not gate them behind any consent step. Where Mediavine shows its consent banner — in regions covered by the GDPR, UK GDPR, or similar consent laws — you can accept or reject personalised advertising there before an advertising cookie is set, and rejecting leaves advertising non-personalised.
Where that banner is shown, you can change your advertising choice at any time from the privacy link in it. You can also block or delete cookies via your browser settings; instructions for common browsers are on aboutcookies.org.
Cookies we may set
| Name | Provider | Purpose | Duration | Category |
|---|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users anonymously. Set on your first pageview; not gated behind any consent step. | 2 years | Analytics |
| _ga_G-402Z110JCT | Google Analytics | Persists session state for the GA4 property. Set on your first pageview; not gated behind any consent step. | 2 years | Analytics |
| Advertising cookies (various) | Mediavine and its advertising partners | Deliver ads, limit how often the same ad is shown, and measure whether an ad was seen. Where Mediavine's consent banner is shown, set only if you accept advertising cookies. The current vendor list, and what each vendor stores, is shown in that banner. | Varies by vendor, typically up to 13 months | Advertising |
| Consent string (IAB TCF) | Mediavine (consent management) | Records the advertising choices you made in Mediavine's consent banner, where it is shown, so they apply on later visits. Strictly necessary. | Up to 12 months | Necessary |
| theme | UK Tax Tools (first-party, localStorage) | Remembers your dark/light mode preference. Strictly necessary. | Until you clear browser storage | Necessary |
Third parties
- Google Analytics 4 — privacy policy · browser opt-out.
- Mediavine (advertising and consent management) — privacy policy · industry opt-out.
- Cloudflare (hosting) may set a
__cf_bmcookie for bot management under its legitimate interest; see Cloudflare's privacy policy.
Changes
We update this policy when we add or remove cookies. The "Last updated" date at the top indicates the most recent revision.
Further information
For general guidance on cookies and your rights, see the ICO cookie guidance.